Frisnit Electric Industrial Co. Ltd.
フリズ二ット電器産業株式会社

Why Frisnit? Well at the turn of the century in those heady days of the electric internet, the Wild West style URL land grab was at its peak. DotCom was the buzzword and .com was the only top level domain to be seen in. And clearly the shorter your domain name the more important you were. But try finding a meaningful name available with less than ten characters. Speculative domain registration was widespread, with chancers registering the dictionary in the hope of cashing in. So what was the solution for someone who just wanted a short domain name for personal email and a modest (and most significantly, non-profit making) internet presence? Simple. Choose a meaningless word and register that. Enter Roger Irrelevant, illogical hero of Viz comic and source of a steady stream of nonsense. Take one of these quirky utterances and from it create an aspirational brand, a mystique, nay, a very way of life.

After over ten years since the format gained popularity, I’ve finally come to the conclusion that the blog is the way forward for frisnit.com. Both in ease of publication and convenience of consumption, the blog provides a well defined structure for the accumulation and discovery of ideas. Who said I was a laggard?

Over the next few days I’ll be adding references to the existing content of frisnit.com and then all new content will be added here. There are lots of very exciting new projects in the pipeline and I’m looking forward to sharing them with you.